Win Rate Calculator

What is Win Rate?

Win rate is the share of closed opportunities that were won. It reflects qualification quality, competitive win-loss, and sales execution; best read alongside deal size and cycle time.

Formula

Version v1. See methodology and the public formula repo for sources and change history.

Worked example

Using the default example inputs (Won deals: 24; Total closed deals: 80), Win Rate equals 30% (Win rate). Win rate should be read with qualification criteria and deal size, not in isolation.

What good looks like

Benchmarks vary widely by segment. Sudden drops often trace to qualification changes or new competition rather than rep skill alone.

Directional guidance only, not a cohort benchmark claim. Premium cohort bands appear when sample thresholds are met for your profile.

FAQ

What is Win Rate?

Win rate is the share of closed opportunities that were won. It reflects qualification quality, competitive win-loss, and sales execution; best read alongside deal size and cycle time.

What is the Win Rate formula?

Win rate = Won deals / Total closed deals × 100

Closed-won vs qualified win rate?

This calculator uses won deals divided by all closed deals (won plus lost). Define qualification consistently in your CRM.

Win rate vs close rate?

Some teams define close rate on qualified pipeline only. Document your denominator when comparing periods.

Small sample bias?

With few closed deals, win rate swings are noisy. Use trailing quarters or larger cohorts for board metrics.