Sales Velocity Calculator

What is Sales Velocity?

Sales velocity estimates expected revenue throughput per day from opportunities, average deal size, win rate, and cycle length. It compresses funnel mechanics into one operating number for RevOps reviews.

Formula

Version v1. See methodology and the public formula repo for sources and change history.

Worked example

Using the default example inputs (Qualified opportunities: 120; Average deal size: $25,000; Win rate: 20%; Sales cycle days: 60), Sales Velocity equals $10,000 (Sales velocity per day). Sales velocity turns pipeline quality into expected daily revenue throughput.

What good looks like

Improve velocity by increasing qualified opportunities, win rate, or deal size, or by shortening cycle time. Track which lever moved when velocity changes quarter to quarter.

Directional guidance only, not a cohort benchmark claim. Premium cohort bands appear when sample thresholds are met for your profile.

FAQ

What is Sales Velocity?

Sales velocity estimates expected revenue throughput per day from opportunities, average deal size, win rate, and cycle length. It compresses funnel mechanics into one operating number for RevOps reviews.

What is the Sales Velocity formula?

Sales velocity = Opportunities × Average deal size × Win rate / Sales cycle days

Why divide by cycle days?

Longer cycles slow daily throughput even with the same pipeline. The formula scales expected revenue by time to close.

Win rate in decimal or percent?

Enter win rate as a percent; the calculator converts internally.

Sales velocity vs pipeline coverage?

Coverage checks quota feasibility; velocity quantifies how fast dollars move through the funnel.